After creating the arctic animals and sending them out to agencies, today I received a brilliant email from John at The Line
He included some pictures of what the little critter has been up to since arriving this morning:
My love affair with Dr Martens continues with their latest campaign, their updated website is far more fitting with their look no bullshit approach of the boots.
First and Forever is their next campaign since the DMs 50th Anniversary. They are working hard to keep the brand fresh and considering DMs are back in trend, it's the perfect time to push the culture of the DM boot and the heritage which comes with it. Some could say it's over the top for a shoe brand, but it's not just a shoe brand. DMs are the British Boot with history both good and bad, we can all relate, especially at the moment when unemployment is high and we're all fed up, who wouldn't want a pair of DM boots to give them that unique DM feeling, that by wearing these boots, you feel utterly invincible.
Veer...creative brotherhood
At first glance this handbook had me intrigued. It's something definitely worth a download. It's put together very well with a quirky twist. It's essentially a secret promotional tool.
I like the secret society aspect and code names and funny script.
Leggy Stunnerz
Leggy Stunnerz from Alasdair & Jock on Vimeo.
"Leggy Stunnerz is an exciting collaborative project between contemporary artist Jock Mooney and film maker Alasdair Brotherston. Painstakingly screenprinted by Shoreditch based publlishers NoBrow Press in a limited edition of 50 on 280g BFK Rives tan coloured paper this concertina book opens out to a full length of 1.4 metres. It’s folded down and secured with a neon pink belly band which is signed and numbered by the artists and embossed with the Nobrow Small Press seal. The work shows a carnival like procession of characters all with added legs. Even the crocodile with legs has extra legs! Jock & Alasdair irreverently and playfully depict voodoo idols, Orthodox Christian icons and intertwine them seamlessly with throw away pop culture motifs. The concertina format allows for a narrative dialogue that literally unfolds in front of your very eyes, building from quiet mumblings to gross, all-out, moaning rumblings and feverish shriekings."- Taken from the CR blog
White
Recently I've started thinking about self promotion with Christmas coming and the hunt for a job. I've been looking for inspiration for simple, clean design which will give me ideas on how to de-clutter my existing self promotion.
I found a band "White Lies" website and typography a perfect match to the sort of look I want to achieve.
I stumbled across the website by searching for Little White Lies Magazine, which I bought for the first time this week for exactly the same reason. The front cover and design consistency throughout, I had to buy it!
Through research, the magazine covers are certainly inspirational and something I will be looking out for regularly.
I found a band "White Lies" website and typography a perfect match to the sort of look I want to achieve.
I stumbled across the website by searching for Little White Lies Magazine, which I bought for the first time this week for exactly the same reason. The front cover and design consistency throughout, I had to buy it!
Through research, the magazine covers are certainly inspirational and something I will be looking out for regularly.
Rationale for BLOG ON.
BLOG ON.
My initial aim was to find out what inspires my design. I assumed I would blog about brands, logos and typefaces including which companies were dealing with what accounts. Thinking this I was planning on using this research to produce a range of dissertation and final project topics. I also felt that this would be an easy task and that it would be easy to pin point my inspirations.
At first I struggled with the strict category guidelines and I saw it as a burden to have to write down my thoughts and try to capture what inspires me. I am not much of a writer; I am more visual and auditory. However once I got into the habit I found that blogging gives you ‘time to think’. The blogging started to become easier and therefore the research and blogs were natural to my inspiration.
Blogs are excellent advertisement tools and more powerful that other aspects of social media. There is something trustworthy about a blog. This is because the majority of the time, people have something relevant to say and bring something new and exciting to the table. It has made me aware of the vast amount of blogs available to research. One of my favourites, the CR blog is updated constantly with on topic design stories. The Cool Hunter is another great blog with completely off-the-wall design innovations.
As I got half way through the project I realized I really enjoy moving image, music videos, short films and adverts. I enjoy the experience and it’s that experience which inspires me. I discovered a lot that I didn’t know existed, including some of the art pieces that I wouldn’t have classed as art, e.g. Guillaume Nery's special dive at Dean's Blue Hole. I have used the blog to find inspiration for DESN 3996, Magpie Brief, by analyzing websites such as Morgan’s Spiced and promotional ad campaigns from the likes of Muller, Old Spice, Dolmio etc.
Having this brief has made me have a stronger online presence, and a greater knowledge of campaigns and media online. It’s also made me more interested in the impact that the media has over us as a generation. I have been listening to podcasts by Stephen Fry about the media and copyright over music and films. I have been silently protesting against several forms of social media and boycotting the likes of Twitter! I thought the blogs would be a glorified twitter of inspiration, but I was wrong. The blog is an online notebook that helps you to remember points of interest and trains of thought.
I was struggling to come up with a dissertation topic, as I mentioned earlier I assumed the blog would bring up general questions. However I actually realized I care about the impact that brands have on people, not what the brand looks like. From my research I have developed a re-kindled interest of Dr Martens. I owned several pairs when I was little and for the life of me, I wouldn’t take the damned things off. Now aged 21, I’ve been sucked in again and the little rebel in me can’t resist a good stomp around in over sized super resistant shoes. But that’s the power of a successful brand, and I have begun to understand why brands are successful. It’s all in the concept. After 3 years of University and a year in industry, finally the clogs have turned and I have opened my eyes. Branding and Graphic Design aren’t pretty little campaigns to make media hungry young adults like me happy. They are crafted strategies and research that develop over time and are put together to engage the audience and to draw them in subconsciously. I enjoy reading articles about brands and their strategies to then decide for myself whether or not they are going to be successful.
Throughout the blog I developed a fascination with witty adverts and creative ‘budget’ music videos. I find there is nothing more inspiring than a music video by OKGO. They have created a series of fantastic, simple, cheap to make videos that keep my attention for hours. The detail and creativity of simple ideas mixed with the playful personalities never fail to provide an entertaining 3 minutes. Bands such as Vampire weekend have also adopted this fun, playful approach to their videos. I am not a fan of over production and music videos bursting with ‘bling’ and ‘booty’, so to see videos reverting back to the music is refreshing. For my final project I would like to revisit my research and try to incorporate the creative approach and prove anything is possible on a budget.
I have gathered new ideas from blogs and websites that I didn’t know where possible to run, such as the tribute Johnny Cash website. It is a site which fans can submit their own artwork for an individual frame which makes up a new version of his old classic, “There ain’t no grave”. Every time someone uploads their frame of art the video grows and changes to a fuller video tribute. It’s a brilliant way to bring people into a piece of art, as well as an online campaign. Different but similar, Mary the cow ad campaign for Muller, let’s you upload your own image for Mary to gallop across like a horse and complete her dream, as a thank you for making wonderful yoghurts. If the user is involved, they will more likely tell people and want the campaign to be a success.
This brings me again to my initial project. I will use this research in what ever I decide to focus on, at current I would like to develop the Dr Marten’s online store and create an experience for the user that matches the brilliant cultural impact that the brand has had on the UK. Including the brilliant campaigns by Exposure NY for their 50th Birthday and Love’s micro site for their range of ‘for Life’ shoes.
Apart from finding out what interests me, it has been an interesting development to see what my fellow peers are blogging about. It also turns into a social aspect as we have more things to discuss and feed our intellectual thinking down at the pub!
Although, I have benefited from the brief, in hindsight I could have benefited more by using it further and more often, however it’s got me started and thinking. I want to continue with my blog for research purposes and a way to market myself whilst applying for jobs as a switched on, educated, young designer.
My initial aim was to find out what inspires my design. I assumed I would blog about brands, logos and typefaces including which companies were dealing with what accounts. Thinking this I was planning on using this research to produce a range of dissertation and final project topics. I also felt that this would be an easy task and that it would be easy to pin point my inspirations.
At first I struggled with the strict category guidelines and I saw it as a burden to have to write down my thoughts and try to capture what inspires me. I am not much of a writer; I am more visual and auditory. However once I got into the habit I found that blogging gives you ‘time to think’. The blogging started to become easier and therefore the research and blogs were natural to my inspiration.
Blogs are excellent advertisement tools and more powerful that other aspects of social media. There is something trustworthy about a blog. This is because the majority of the time, people have something relevant to say and bring something new and exciting to the table. It has made me aware of the vast amount of blogs available to research. One of my favourites, the CR blog is updated constantly with on topic design stories. The Cool Hunter is another great blog with completely off-the-wall design innovations.
As I got half way through the project I realized I really enjoy moving image, music videos, short films and adverts. I enjoy the experience and it’s that experience which inspires me. I discovered a lot that I didn’t know existed, including some of the art pieces that I wouldn’t have classed as art, e.g. Guillaume Nery's special dive at Dean's Blue Hole. I have used the blog to find inspiration for DESN 3996, Magpie Brief, by analyzing websites such as Morgan’s Spiced and promotional ad campaigns from the likes of Muller, Old Spice, Dolmio etc.
Having this brief has made me have a stronger online presence, and a greater knowledge of campaigns and media online. It’s also made me more interested in the impact that the media has over us as a generation. I have been listening to podcasts by Stephen Fry about the media and copyright over music and films. I have been silently protesting against several forms of social media and boycotting the likes of Twitter! I thought the blogs would be a glorified twitter of inspiration, but I was wrong. The blog is an online notebook that helps you to remember points of interest and trains of thought.
I was struggling to come up with a dissertation topic, as I mentioned earlier I assumed the blog would bring up general questions. However I actually realized I care about the impact that brands have on people, not what the brand looks like. From my research I have developed a re-kindled interest of Dr Martens. I owned several pairs when I was little and for the life of me, I wouldn’t take the damned things off. Now aged 21, I’ve been sucked in again and the little rebel in me can’t resist a good stomp around in over sized super resistant shoes. But that’s the power of a successful brand, and I have begun to understand why brands are successful. It’s all in the concept. After 3 years of University and a year in industry, finally the clogs have turned and I have opened my eyes. Branding and Graphic Design aren’t pretty little campaigns to make media hungry young adults like me happy. They are crafted strategies and research that develop over time and are put together to engage the audience and to draw them in subconsciously. I enjoy reading articles about brands and their strategies to then decide for myself whether or not they are going to be successful.
Throughout the blog I developed a fascination with witty adverts and creative ‘budget’ music videos. I find there is nothing more inspiring than a music video by OKGO. They have created a series of fantastic, simple, cheap to make videos that keep my attention for hours. The detail and creativity of simple ideas mixed with the playful personalities never fail to provide an entertaining 3 minutes. Bands such as Vampire weekend have also adopted this fun, playful approach to their videos. I am not a fan of over production and music videos bursting with ‘bling’ and ‘booty’, so to see videos reverting back to the music is refreshing. For my final project I would like to revisit my research and try to incorporate the creative approach and prove anything is possible on a budget.
I have gathered new ideas from blogs and websites that I didn’t know where possible to run, such as the tribute Johnny Cash website. It is a site which fans can submit their own artwork for an individual frame which makes up a new version of his old classic, “There ain’t no grave”. Every time someone uploads their frame of art the video grows and changes to a fuller video tribute. It’s a brilliant way to bring people into a piece of art, as well as an online campaign. Different but similar, Mary the cow ad campaign for Muller, let’s you upload your own image for Mary to gallop across like a horse and complete her dream, as a thank you for making wonderful yoghurts. If the user is involved, they will more likely tell people and want the campaign to be a success.
This brings me again to my initial project. I will use this research in what ever I decide to focus on, at current I would like to develop the Dr Marten’s online store and create an experience for the user that matches the brilliant cultural impact that the brand has had on the UK. Including the brilliant campaigns by Exposure NY for their 50th Birthday and Love’s micro site for their range of ‘for Life’ shoes.
Apart from finding out what interests me, it has been an interesting development to see what my fellow peers are blogging about. It also turns into a social aspect as we have more things to discuss and feed our intellectual thinking down at the pub!
Although, I have benefited from the brief, in hindsight I could have benefited more by using it further and more often, however it’s got me started and thinking. I want to continue with my blog for research purposes and a way to market myself whilst applying for jobs as a switched on, educated, young designer.
Old Spice
http://www.youtube.com/oldspice#p/c/C65171F678725E83/0/j7e_igiPIUI
Brilliant range of adverts done by Wieden+Kennedy. The campaign ticks all the right boxes, humorous, interactive, relevant and well executed.
The quick witted ads have been on television and online, a success!
Brilliant range of adverts done by Wieden+Kennedy. The campaign ticks all the right boxes, humorous, interactive, relevant and well executed.
The quick witted ads have been on television and online, a success!
Beautiful
This video was made as part of 10 contemporary artists covering 10 alternative music tracks from the last 50 years, to celebrate 50 years of Dr Marten's.
The use of simple script animation is so beatiful, and fitting with the delicate song. My favourite section is the peacock and the wonderful way it moves.
modernising a fairytale
GHD and RKCR
The film has a dual purpose... As well as an ad for ghd, in its 2 minute 40 edit, the film doubles up as a music video to accompany the release of the track Lucky You by LA-based band Le Rev, who have signed to RKCR/Y&R's brand new record label, Two Black Cats.
Is this a money saving recession buster, doubling up on creative purposes?! I suppose it depends how you look at it. It's great publicity for the band and means the production costs can be joined from the two sources, resulting in a higher quality production.
The Gaga feel of the video is effective and the twist in the story is relevant to modern times and the power women crave.
Morgan's Spiced Adventures
A brilliant website for modern advertures...
Entry to the site needs a date of birth, making it exclusive for people over the drinking age. When you're through the first hurdle you are directed to an adventure...
Each page has witty advise for the modern adventurer, such as what hat to wear.
There is also a spotify playlist which lists songs in the genre which the morgan spiced drinkers would relate to
Directions to nearest drinking holes and restaurants
Drink suggestions
Latest ad
I think the level of interactivity is suitable and interesting for the user. It's actually worth visiting their site. Also a competetion to win booze is irresistible!
John Lennonononon
Dan Bull's tribute track to John Lennon made up of oh so many song titles.
Brilliant simple illustration fueled by wit and gelled together by intelligent use of song titles.
Nice catchy tune to!
Over designed cookies...perfect!
Cookie Boy
Cookieboy was born in 1984 in Kyoto and graduated from textile design course at Kyoto.
We've all seen the 'designer' cupcakes which look impressive but it's all butter cream and toppings. This is what I would consider real confectionery art. I can't imagine it tastes that special but it would be great to receive one of these. I probably wouldn't end up eating it, I would try to save it until it went mouldy and then would have to bin it!
Cookieboy was born in 1984 in Kyoto and graduated from textile design course at Kyoto.
We've all seen the 'designer' cupcakes which look impressive but it's all butter cream and toppings. This is what I would consider real confectionery art. I can't imagine it tastes that special but it would be great to receive one of these. I probably wouldn't end up eating it, I would try to save it until it went mouldy and then would have to bin it!
Origami
French company that make their jewellery from inspired origami. Original and creative!
Unique art forms
Jason De Caires Taylor
The installation is currently still being finished in Mexico. The installations form a man made coral reef which is great for the environment but also a great way to view the art. Every moment is different and depending on the lighting, tidal flow and currents the sculptures look entirely different.
I can imagine it would be wonderful to actually dive down and to be able to swim around the sculptures, I think it would be a breath taking experience, and on which you could revisit as the coral develops.
Dolmio Day!
Dolmio have launched a competition for people to do an impression of one of the family and send it in for a chance to appear on TV and to win a holiday for a whole family to Italy.
I'm looking forward to seeing the results, and I hope it's good, otherwise it will be a major disappointment!
Stop Frame
Brother - Business from Blink on Vimeo.
Grey London hold the Brother account and have created this advert. i must say I do love a bit of stop frame, and I think it's a brilliant way to capture movements as the whole system seems more thought out and more expressive, pausing on each moment for a few seconds.
Although I've seen this done before many times, it still impresses me. So much planning and preparation has gone in to in. Even the lighting has had to be considered and the timing. I can only imagine how long it took and how many people were involved.
The wonders of printers!
Good times in chocolate formation
Cadbury Fingers - Good Times from Blink on Vimeo.
This is the new Cadbury's ad since Fallon's ventures creating ads with the gorilla, and the eyebrow dances. I'm not sure it's as original and unique as the fallon executions, but it certainly entertains in a familar Cadbury's fashion, this time the ads are focused on 'Good Times'.
The simple use of the fingers to create puppets is a lovely idea and cost effective. Definitely some inspiration for projects on a budget even though I'm sure Cadbury forked out plenty for it.
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