modernising a fairytale
GHD and RKCR
The film has a dual purpose... As well as an ad for ghd, in its 2 minute 40 edit, the film doubles up as a music video to accompany the release of the track Lucky You by LA-based band Le Rev, who have signed to RKCR/Y&R's brand new record label, Two Black Cats.
Is this a money saving recession buster, doubling up on creative purposes?! I suppose it depends how you look at it. It's great publicity for the band and means the production costs can be joined from the two sources, resulting in a higher quality production.
The Gaga feel of the video is effective and the twist in the story is relevant to modern times and the power women crave.
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