Stop Frame

Brother - Business from Blink on Vimeo.

Grey London hold the Brother account and have created this advert. i must say I do love a bit of stop frame, and I think it's a brilliant way to capture movements as the whole system seems more thought out and more expressive, pausing on each moment for a few seconds.

Although I've seen this done before many times, it still impresses me. So much planning and preparation has gone in to in. Even the lighting has had to be considered and the timing. I can only imagine how long it took and how many people were involved.

The wonders of printers!