"Tom Hingston Studio was commissioned to create a more vibrant version of the traditional Woolmark and also design a logo for a new campaign to promote wool, which launched a few weeks ago at several events in London designed to focus passers by attention on wool - such as this flock of yellow sheep spotted outside Selfridges..." taken from the CR blog.
Hingston's studio, in collaboration with creative consultancy Keep, has created a new colourful version of the Woolmark, specifically for use in communication relating to the campaign. The new woolmark provides a logo for the new generation and for the rebirth of the wool trade. The ambient tactics were used to promote the use of British wool and get the attention of the fashion, and textiles industry. Many of the high street fashion designers now use acrylic as a cheaper option however acrylic can not be recycled so it would be better for the environment if they used natural wool.
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