Hand made

Whilst looking at research for the DESN 3996 brief, I have been looking at rum/whisky packaging to get some ideas for packaging the jewellery and I found this treat.

'Hackney-based design studio, Here, has collaborated with a cabinet maker, an engraver and a calligrapher to create the packaging for The Balvenie Forty – a limited edition, single malt Scotch whisky, matured for 40 years in sherry casks and refill hogsheads...'
Extract form CR blog.

 

'Taking The Belvenie's commitment to craftsmanship (this particular whisky was created by malt master David Stewart) as its inspiration, Here commissioned leading calligrapher, Peter Horridge, to create the certificate of authenticity that accompanies each of the limited edition's 150 bottles of whisky. Horridge also handwrote the details on each of the 150 bottle labels.'
Extract form CR blog.

It's rare to find something hand crafted now a days, or indeed something that will last and age well. The packaging and the level of detail is perfect for the product and although an expensive collectors edition, it would be an investment or an extremely treasured gift rather than a bottle to drink without occasion. This makes it even more special and creates high expectations of the taste and quality of the whiskey itself.

Ive been looking at the packaging design as I'm brainstorming for the Magpie brief we've been set at Uni. I want my new brand to give this sense of experience and preciousness. A treasure which someone can cherish.