My love affair with Dr Martens continues with their latest campaign, their updated website is far more fitting with their look no bullshit approach of the boots.
First and Forever is their next campaign since the DMs 50th Anniversary. They are working hard to keep the brand fresh and considering DMs are back in trend, it's the perfect time to push the culture of the DM boot and the heritage which comes with it. Some could say it's over the top for a shoe brand, but it's not just a shoe brand. DMs are the British Boot with history both good and bad, we can all relate, especially at the moment when unemployment is high and we're all fed up, who wouldn't want a pair of DM boots to give them that unique DM feeling, that by wearing these boots, you feel utterly invincible.
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